Belle Vie TV was founded by Michelle Bruce in 2013, following a 20-year career working in senior roles across production, distribution, broadcast and business affairs.


As Deputy Managing Director at (2011-2013), she built up and led a team of 20 business affairs and legal professionals based in the UK.


From 2010-2011 she was a Consultant VP to Discovery Europe, negotiating hundreds of hours of scripted and non-scripted programming for the launch of networks across Europe.


From 1999-2009 she was Director, Business and Legal Affairs for Discovery Networks International. In this role, she supervised teams in London and Asia, negotiating a range of complex agreements around the world.


As Head of Sales and Acquisitions at TVF International (1995-1999), Michelle was responsible for the sales and acquisition teams.


Michelle is a co-founder of the Business Affairs Network which has more than 500 members globally and is a regular speaker and trainer at key events and conferences.

Michelle Bruce, Managing Director
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