Team Expertise

Belle Vie TV was founded by Managing Director Michelle Bruce in 2013, following a distinguished 20-year career working in senior roles across production, distribution, broadcast and rights management companies. 


As Deputy Managing Director at (2011-2013) she built up and led a team of 20 business affairs and legal professionals based in the UK.  She also launched Rights Resource, a specialised recruitment division.


Michelle also worked for Discovery for more than a decade.  From 2010-11 she was a Consultant VP to Discovery Europe, negotiating hundreds of hours of scripted and non-scripted programming for the launch of TLC across Europe, while between 1999-2009 she was Director, Business and Legal Affairs for Discovery Networks International.  In this role, she supervised teams in London and Asia, negotiated a range of complex agreements around the world and ran international training sessions and conferences.


As Head of Sales and Acquisitions at TVF International (1995-1999), Michelle was responsible for the sales team, as well as buyers of factual programming who acquired from producers around the world. She also pitched and co-developed treatments for international co-productions with US broadcasters.


Michelle is a co-founder of the Business Affairs Network, which has more than 500 members globally and is a regular speaker and trainer at key events and conferences such as Wildscreen and Sunnyside of the Doc.


At Belle Vie TV, Michelle is supported by a small, dedicated team of lawyers and business affairs experts and they consult for a wide range of clients including Scripps, Fox and Discovery.

Michelle Bruce, Managing Director



t: +44 (0) 1256 893547

m: +44 (0) 797 000 8756

skype: michelle.bruce81

Join Us

Belle Vie TV has a bank of freelance business affairs consultants and lawyers. If you are interested in joining us, please contact us.

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